Stimulus Rebate Revisited
Posted by Jon Cook, CUES editorial intern
I decided to do a little follow-up on my previous blog post on the stimulus payments. After thinking more on the topic, and talking to CUs, I found two more that are specifically using the stimulus payments to encourage their members to save for the future.
These products come as direct competition to most other industries that are trying to get people to spend their rebates right away.
Twitter Faux Pas and Word of Mouth Marketing
Posted by Christopher Stevenson
Here's a quick confessional story and a lesson I learned about effective use of word-of-mouth marketing.
A Heads Up from the NAFCU Compliance Guy
Posted by Christopher Stevenson
NAFCU's Compliance Guy has been doing some thinking about credit union e-mail. In his recent post, Email Signatures; Das Photos, he points out that marketing done through your e-mail signature line may need to comply with Regulation Z, Truth in Savings, and NCUA's advertising requirements.
New and Improved Filene.org
Posted by Christopher Stevenson
Filene Research Institute rolled out a brand new Web site design this week. If you haven't checked it out, take a look.
Are You Ready for the iPhone Apps Store?
Posted by Christopher Stevenson
I don't care enough about Apple to follow the Worldwide Developers Conference. I know Steve Jobs and his colleagues make announcements about the cool stuff Apple is releasing, the press covers it relentlessly, and Apple fans swoon, but I don't follow it closely. Thank goodness for the blogosphere or I'd never have realized how important Steve Jobs' announcements were for the financial services industry. From Jim Bruene's Netbanker:
Waldo's Re-engaging Customers
Posted by Christopher Stevenson
Detailing the Difference
By Mary Auestad Arnold
"The values in the CU movement are absolutely right on, but I don't think you've translated them into something members understand."
So said Arkadi Kuhlmann, founder and CEO of ING DIRECT, in opening CUES Experience: Immersion Learning for Marketing, Operations and Technology Leaders, last month in Minneapolis.
Just Don't Call It a Food Court!
Posted by Christopher Stevenson
Innovation, Implementation and a Bunch of Collaboration
By Kent Sugg
Join the CUES Experience Flickr Group
Posted by Christopher Stevenson
Thanks to Morriss Partee, chief experience officer, EverythingCU.com, we now have a Flickr group dedicated to photos from CUES Experience 2008 in Minneapolis. Check it out. We have about 70 pictures uploaded so far, but we want your pictures too.
Not familiar with Flickr? Here are some instructions (kindly provided by Morriss):
You have reached your limit of two, free pieces of content this month. Please subscribe for more.
Already a CUES member or subscriber? Log in.
Access more content when you subscribe.
No credit card. No membership. No obligation.
CUES members do not need to subscribe. CU Management is already a benefit of membership. Not sure if you're a member? Click here.