The Delta Way: Reflections on Merger Marketing
Posted by Lisa Hochgraf
You Want to Deposit Checks With Your iPhone? Sure, You Can Do That
By Christopher Stevenson
This week, the New York Times reported that USAA, the master of customer service, will allow its customers to use its iPhone app to deposit checks. All the customer has to do is take a photo of each side of the check and press "send." That's it. The deposit happens immediately.
A Moment of Brand Reflection
Posted by Christopher Stevenson
Have you seen Brand Tags? It's a Web site that shows you a logo and asks you to submit the first word or phrase that comes to mind. Your answers are added to a tag cloud that visually represents all answers related to that brand's logo. The premise is laid out on the home page: "The basic idea of this site is that a brand exists entirely in people's heads. Therefore, a brand is whatever they say it is."
Tractor Tales/Mentoring Update
By Lisa Hochgraf
When I posted "Tractor Tales: Who's Your Mentor?" I was ever so pleased when Dennis Pierce, CEO of $1.7 billion CommunityAmerica Credit Union, Lenexa, Kans., commented that his father had been one of his key teachers.
Credit Card Addiction?
Posted by Lisa Hochgraf
You wouldn't knowingly sell an alcoholic a beer, right? So would you market a credit card to a chronic abuser of credit? Is abstinence the best way in both of these cases?
10th Anniversary Celebration Surprise
Posted by Lisa Hochgraf
A Low Tolerance for Pain
Posted by Christopher Stevenson
Everything I Know About Lending I Learned From Wii Fit
By Bill Vogeney
Not Quite a Brand Tattoo, but Close
By Lisa Hochgraf
Last week, while my husband and son were enjoying a biking and camping trip, I lived it up. Specifically, I invited other moms on my street over on Tuesday for a quiet, post-children's-bedtime game of Scrabble (and a relaxing glass of wine).
One of my neighbors, also named Lisa, showed up wearing this Scrabble tile necklace (except hers had an "L," of course).
David Gregory to Open CEO Network
By Jamie McMahon
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