Does Your Loan Program Serve Your Members?
Don't lose sight of members' perceptions.
By Brett Christensen
Not surprisingly, a credit union loan program that effectively serves members is more likely to rate well on other lending metrics, such as loan-to-share ratio, loan growth, and delinquencies. But as you lead your people through the trenches of making loans every day, it's easy to lose sight of how members perceive your lending operation. When you're ready to take a pause and consider this key question, here are some food-for-thought questions you'll want to answer: