By Ted L. Thames, CCE

In early June, I posted a series of 10 key questions that credit union leaders need to be thinking and talking about. About a week later, I examined in more detail the first three. Today we look at questions 4 and 5.

Posted by Christopher Stevenson

Thanks to Steve Williams' February post in GonzoBanker, I have a new favorite blog. Bank Deals shines a light on some of the best rates available for savings, checking, money market accounts, and CDs. Scrolling down through the posts is a bit like watching a heated bidding contest at an auction. Just when you think the numbers can't get much higher, they edge up a little bit more.

Posted by Christopher Stevenson

Tom Wujec, the opening speaker for CUES Annual Convention, shared a picture of a sign in a Taipei manufacturing facility that says, "Pretend to innovate and lose." Of all the great ideas and unique perspectives shared over the three days at the conference, that image stands out as one of the most important messages for today's credit unions.

Posted by Lisa Hochgraf with lots of help from Mary Arnold and Christopher Stevenson

If you want to set yourself apart, identify members'  pain points, and remedy them.

I got to thinking about pain relief because of a wonderful experience I had recently at one of Rochester's much-loved Wegman's grocery stores. The pain-relief dialog I might have had with the grocer goes something like this:

By Ted L. Thames, CCE

Posted by Lisa Hochgraf

Seth Godin posted this pithy statement on his blog recently.

"Maybe the reason it seems that price is all your customers care about is...

... that you haven't given them anything else to care about."

Posted by Felicia Hudson

In today’s competitive marketplace, credit unions’ marketing materials need to look great—even when they’re working on a shoestring budget. We’d like to highlight some small budget success stories on this blog and in CUES publications.

Posted by Christopher Stevenson

Posted by Lisa Hochgraf

In a recent post to his blog, William Azaroff recommended this article, "What Twitter means for Marketers." In addition to providing a good basic primer, author Mark Silva also makes this point about domain and brand name claims:

Posted by Christopher Stevenson