Teachers and coaches often talk about the "teachable moment," an opportune time for bringing home a lesson to a student or athlete. Credit unions reaching out to unbanked consumers may find tax preparation season to be their own "teachable moment," a prime time to interest unbanked families in CU offerings like savings or checking accounts.

By Mark Meyer

By Barb Kachelski, CAE

Remember, it’s not about you—it’s about them.

By Denise Wymore

It’s not about me? This was perhaps the most difficult lesson I learned as VP/marketing of First Technology Credit Union—it wasn’t about our cool online banking products, or our rates-as-low-as-barely-nothing-point-nothing-percent or our Totally Free (no really, ours was the freest) checking account. It was about the people we served. The members—the founders of the credit union.

By John Coffey, CCD, CPA

By George A. Hofheimer, CAE

By Fred Johnson

By Dan Clark

By Barb Kachelski, CAE

By Henry Wirz