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Three executives explain why the machines have worked well for their CUs
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Photo credit: Wright Patt CU |
Thinking about implementing personal teller machines at your credit union? Here’s what three credit union leaders like about them.
Steve Zimmer, market leader for $2.8 billion Wright-Patt Credit Union, Fairborn, Ohio
“They enable us to better align our organizational resources and, most importantly, allow us to focus our member center (branch) staff on the member and the member’s financial needs. It allows us to benefit members from a transactional standpoint by reducing wait times, increasing the locations (at a reduced cost) and still offer the extraordinary personalized service they are accustomed to receiving. In fact, we feel that by focusing the staff inside the member center on [members] financial needs, vs. a transactional focus, that we serve our member even better.”
Fadia Al-Najjar, VP/branch administration, $2.1 billion Nassau Educators Federal Credit Union, Westbury, N.Y.
PTMs “allow tellers to service more than one member at a time, improving the speed of each transaction. Additionally, these units provide security against robbery, as the tellers are not housed on the banking floor.”
Joe Mecca, senior marketing analyst, $2.3 billion Coastal Federal Credit Union, Raleigh, N.C.
With video tellers, “we can offer extended hours of service as a major differentiator. Coastal FCU has teller hours 7 a.m. to 7 p.m., seven days a week. We were able to add 86 percent more hours of availability to our week with 40 percent less staff than we would with traditional tellers. Plus, PTMs provide faster and more accurate service than traditional teller lines.”
Keith Loria is a freelance writer based in Virginia.
