CUES 63: Using Data to Create Exceptional Member Experiences: An Interview With Brian Scott
CUES
To use analytics to create an exceptional member experience, credit unions need to know the potential impact of using descriptive, predictive and prescriptive data. SVP/Sales and Solutions Consulting for CUES Supplier member PSCU, Brian Scott talks in this episode about how data forms the foundation of the member experience —and can guide CUs on their next steps in using data to help members.
This podcast is sponsored by Harland Clarke, a leading provider of customer engagement solutions that help connect businesses and people how, when, and where it matters. Harland Clarke understands that it’s no longer just about satisfying your members, it’s about engaging them — on their terms. They understand the value of your member relationships. They know that when your members are highly engaged, they buy more products and services. They think of you as their primary financial institution — they’re more loyal.
