3 minutes
Meet the 2014 CUES Next Top Credit Union Exec Top 15
Online voters and a panel of past finalists narrowed the CUES Next Top Credit Union Exec field from 24 to the Top 15 applicants. The challenge, held in conjunction with DDJ Myers and administered by Currency, searches for emerging leaders age 35 and under from within the credit union industry.
The Top 15 will blog about their project on www.nexttopcreditunionexec.com. And to provide additional value to the competition experience, they'll each receive an executive coaching session from DDJ Myers, a CUES Supplier member and strategic provider. A judging panel of two CUES members and Deedee Myers of DDJ Myers will then score the Top 15's applications and blog posts, narrowing the competition to five finalists.
The five finalists will receive additional coaching, airfare, accommodation and registration to CUES' CEO/Executive Team Network, Nov. 2-5 in Amelia Island, Fla., where they will give their final presentations. The 2014 CUES Next Top Credit Union Exec will receive further coaching, airfare, accommodation and registration for two CUES' CEO Institutes, a total prize package valued at $20,000.
For the next several weeks, we'll be checking in with the Top 15 to see how their project is going and learn a bit more about these next generation leaders.
Danielle Frawley
VP/Marketing & Communications
$205 million Fort Community Credit Union
Fort Atkinson, Wis.
Follow Danielle on Twitter: @danerfrawley
Follower her on LinkedIn
Watch Danielle's CUES Next Top Credit Union Exec video
Give us the elevator speech about your project (as in how would you describe your project to someone you meet in an elevator?):
You speed in your car all of the time. You speed right past the speed limit signs, but when you come across the flashing sign showing you just how fast you're driving, that's when you slow down. We're going to be that flashing speed limit sign with teenagers and their finances. We'll let them know on a weekly basis just how much they're spending and how many hours they'll have to work to make that money back. We're incorporating that with other financial literacy efforts and personal coaching to help parents get their teens started with their first debit card.
What is your long-term career goal?
To be the chief retail officer of my current credit union and help lead the credit union toward an exciting culture that spurs growth so that our assets are over $1 billion to reach better economies of scale.
Fill in the dots: The future of credit unions will be bright if ...
We always ask ourselves "how will this benefit the member?"
What my generation brings to the credit union movement is ...
A passion for social good and the principles of the cooperative model. It's a natural fit for our generation.
People consider me a leader because ...
I lead through example and by sharing all the knowledge I have. I would never ask anyone to do something that I wouldn't be willing to do myself and I don't believe success comes from hoarding knowledge. It's extremely gratifying to share what I've learned with others to help them, just like others have helped me.
Who is your hero and why?
My Mom is my hero. She's an incredibly hard worker. My parents raised us on a dairy farm so besides all of the housework that comes with being on a farm, she also milked cows and worked in the field. After my parents divorced, she waitressed and worked on a farm, which taught her a great deal about service to others and hard work. Without a college degree, she has worked her way up to Postmaster of our local post office. She started as a carrier and worked her way up. She's an inspiration as a leader, as she's always putting her employees first.
Who is a must-follow on Twitter?
Does your credit union have Twitter/Facebook/YouTube/Pinterest/LinkedIn/Instagram other social media accounts?
What is your favorite CUES member benefit? Or, if you are a new CUES NextGen member, what benefit are you most looking forward to using?
The amazing discounts you receive for CUES conferences and schools.
