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How Can CUs Treat Regulars Right?

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Posted by Lisa Hochgraf

For two weeks now, I've been telecommuting from cybercafes in downtown Rochester, N.Y. This morning when I walked into Rochester's SPoT Coffee (it's a refurbished Chevrolet dealership and the styling details are great), the guy who's been taking my order most days said, "Oh, I put your tall decaf vanilla latte through when I saw you walk through the door." Spotcoffee

Woo hoo! I'm a regular and they're treating me right. I choose to work here more often than the other cafes I've tried because it has free parking and wireless, accessible electric outlets, long counters so I don't have to tie up a table for four, and (this is key) an attitude that welcomes me being here for hours.

Now, they're making my coffee when they see me coming. Let's just say I'll be buying lunch here, too.

Credit unions can't make a deposit or a withdrawal before members approach the counter, but surely they can do something to treat "regulars" right. What do you suggest?

And a related question--what can CUs do to make first- and second-timers, those who are shopping banks like I shopped coffee houses--into regulars who keep coming back?

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