Posted by Lisa Hochgraf
Some credit unions lock down social media sites, making them off limits for employees. That's the case at the CU of one of my table mates at yesterday's opening general session here at CUES Experience in Minneapolis.
My other table mate's credit union looks at this differently. It shows employees its latest TV ads by posting them on YouTube.com, according to Lisa Fawcett, marketing director at $260 million Co-op Services Credit Union, Livonia, Mich.
On YouTube today, I found Co-op Services CU's TV ads for auto loans, debit cards and home loans. The auto loan ad has had more than 1,200 page views, and has a five-star rating. The blooper reels for each are also there! Check them out, and consider how using social media sites might be a tool for communicating with your employees, and maybe even injecting a little healthy humor into your workplace.
For more on the debate of allowing social media use at work, also read How Wired Should Employees Be?
Also read "What’s for Lunch?" about credit unions, videos and social media on CUES Skybox.
