Posted by Lisa Hochgraf
If you're less than entralled with your CU's logo and thinking about some rebranding, be sure to check out "Inside Marketing: Identity Crisis" by Tony Mannor of CU Hype fame. The article went up yesterday on cues.org and is a great piece on what to think about when tackling this challenging project. Thanks, Tony, for writing! (And blogosphere friends, if you've got a pet topic for your next article for CUES' publications, please shoot me an e-mail.)
